Project 9: Communication Campaign Plan
Project 9
Course Code and Name: MSJ 11401 Development Communication
Project Name: Communication Campaign Plan
Title: A warning campaign about the web series Violence             Â
Project Date: Spring 2021
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Project Description: As part of this assignment, we were to draft a strategy for a future communication campaign. We also produced a public service announcement film in addition to the communications strategy. The theme of our communication strategy was a warning campaign concerning violent online series. We had several online meetings and brainstorming sessions for our projects, followed by careful preparation. We eventually settled on a method of the division after that. When the deadline came and went, and we'd accomplished what we'd set out to do, we felt a sense of accomplishment.
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Project Justification: Given the current pandemic and the alarming increase in the incidence of web series violence. Pornographic content, such as violence, death, use of weapons, sex, obscene language, and lawlessness, can be found in web series on services like Netflix, Amazon Prime, etc., which goes against Bangladeshi culture and ethics. Meanwhile, all these web programs stir controversy by focusing on touchy subjects like politics and social justice. Additionally, it might be offensive to people of faith. Therefore, we decided to investigate the prevalence of violent content in online programs. Given the present epidemic and increasing violent incidents, we decided to focus our communication effort on this topic. We agreed that an information campaign was necessary to counter this.
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Program:Â Bachelor of Social Science
Course:Â MSJ11401 (Development Communication) Sec: 01
Semester:Â Spring 2021
Paper:Â Â Â Final Assignment (Group 06)
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Submitted To
Dilshad Hossain Dodul
Lecturer, University of Liberal Arts Bangladesh (ULAB)
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Submitted By
[Md.Kabir Hossen ID: 192012022]
[Fardin Rahman ID:Â 171011183]
[Md. Mehedi Hassan ID: 163011095]
[Krishna Gopal Basak ID: 181012015]
                                                                           Date Submitted:
                                                                                 06/03/2021
Title:Â A Warning Campaign About the Web Series Violence
About our Campaigning: Â Web series on platforms like Netflix, Amazon Prime, etc. contain pornographic content, including violence, death, use of weapons, sex, obscene language, and lawlessness, which is against Bangladeshi culture and ethics. At the same time, all these web series cause problems in political, social, and other sensitive issues. In some cases, it also hurts religious sentiments. So, we surveyed web series violence. From that survey report, we decide who the stakeholders for this web series Violence Campaign are. Then we fix 2 communication tools for our stakeholders. Leaflets and videos these two communication tools used by different
stakeholders. Survey findings:Â
Stakeholders for The Campaign:Â From the results of the survey above, the stakeholders in our
the campaign will be for students, 18 to 35-year-olds, any people, and filmmakers.
Which Communication Tools for Which Stakeholder?
1.     Video: Basically, we made this video for everyone. We will spread this video on various social platforms so that everyone can watch it and everyone will be aware. And those inside our stakeholders, filmmakers, students, and between the ages of 18 and 35 will all have the opportunity to watch this video through social media.
2.     Leaflet: We will create brochures only for university students who are a big part of our stakeholders, and through this leaflet, we will also provide our video link through which our video will be promoted.
Image 9.1: Poster of the Campaign.
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Image 9.2: Campaign Video Screenshot.
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Campaign Video:
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Learning and Outcome (Self-Reflection)
After finishing this project, I feel comfortable discussing the big ideas in development communication. My understanding of how to organize a strategic chain of messages was expanded. I read up on numerous ideas to better understand how people grow and change. The process of authoring a Strategy paper for a communication drive. In addition, I was able to hone my problem-solving abilities for societal advancement.
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